You can have empathy, but nothing will replace talking to your intended audience.


Brainstorm every possible solution: Include all stakeholders in the discussion and invite everyone to share ideas and potential solutions.


The medium you choose needs to be driven by your solution and a format that your stakeholders & test subjects can use.


We’ve found that sharing simple drawings on a digital whiteboard can often yield great feedback with very little effort. If it’s not possible for you to direct users through your prototype, a more hi-fidelity approach may be required.


Consider emotions: Focus on user flow rather than just information architecture to create a more enjoyable product experience.


Product


by Fortnight
in 4 factors that lead to more enjoyable product experiences

by Fortnight

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