As a general rule, to build something great is not about more hours and resources thrown at a problem, but less bullshit.


Braintrust (by Pixar) is a meeting in which everybody shares their perspective with the scope to broaden the one of who’s presenting. The goal is to look at different points of views and enrich yours.


You can do big things with small teams,but it’s a whole hell of a lot harder to do small things with big teams. Three keeps you honest. It requires you to make tradeoffs. And most important, three reduces miscommunication and improves coordination.


If you want to know the truth about what you’ve built, you have to ship it. You can test, you can brainstorm, you can argue, you can survey, but only shipping will tell you whether you’re going to sink or swim.


Decide on an idea. Build it in a small team, within a short time frame. Launch it on the market and then learn.


You can miss details, you can miss important stuff, but it is not the point. The risk is present at any stage. So why debate about it when you can build, launch and learn?


Process


by Eugen Eşanu · Creative Director @ Laroche.co
in Principles For Designing Better Products

by Eugen Eşanu · Creative Director @ Laroche.co

in Principles For Designing Better Products

More on Process

by Dennis Hambeukers · UX Consultant @ Zuiderlicht
in The Secret To Making Design Co-Creation Work
by Dennis Hambeukers · UX Consultant @ Zuiderlichtin The Secret To Making Design Co-Creation Work

by Sungjoon Steve Won · Design at Coda
in Constructive vs Destructive feedback
by Sungjoon Steve Won · Design at Codain Constructive vs Destructive feedback

by Fabricio Teixeira · Founder of UX Collective
in 5 Principles for Better Designer-Developer Collaboration
by Fabricio Teixeira · Founder of UX Collectivein 5 Principles for Better Designer-Developer Collaboration

by Caio Braga · Designer @ SurveyMonkey
in Design as a team sport
by Caio Braga · Designer @ SurveyMonkeyin Design as a team sport

by Fabricio Teixeira · Founder of UX Collective
in The importance of zooming out in the design process
by Fabricio Teixeira · Founder of UX Collectivein The importance of zooming out in the design process

See all from Process

Subscribe to our newsletter for weekly design highlights!

I promise, I won't spam you.