When bringing a new product or when expanding a product to a different culture than your own, you must consider the users’ background as essential.


“Don’t find customers for your products, find products for your customers.” – Seth Godin


Aligning your product with your users’ values, needs and frustrations right from the beginning is the best way to predict and achieve success.


Design


by Sofia Gomes · Product and Service Designer
in Why cross cultural design really matters

by Sofia Gomes · Product and Service Designer

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